Ed Sheeran Extends Sponsorship Deal with Ipswich Town Football Club

New Deal Includes Singer's Logo Advertising Current Tour

Ed Sheeran, the Suffolk-based singer-songwriter, has extended his sponsorship deal with Ipswich Town Football Club for a third season. The deal will see Sheeran's logo, advertising his current worldwide tour, displayed on the front of the team's shirts.

Sheeran's Continued Support for Ipswich Town

Sheeran has been a long-time supporter of Ipswich Town, having sponsored the men's team's shirts since 2021-22. He was also named in the club's official squad as their No. 17 player for that season.

In addition to the shirt sponsorship, Sheeran has recently acquired a 14% stake in the club, further cementing his commitment to the team. This investment demonstrates Sheeran's belief in the club's future and his desire to support its growth and success.

Mutual Benefits

The sponsorship deal is mutually beneficial for both parties. Ipswich Town benefits from the financial support and increased exposure that comes with having a high-profile sponsor like Sheeran. Sheeran, in turn, benefits from the opportunity to promote his music and connect with the club's large and passionate fan base.

Sheeran's Passion for Football

Sheeran's passion for football is evident in his involvement with Ipswich Town. He is a regular attendee at matches and has been spotted playing football with the team's players on occasion.

The singer's love of the sport and his commitment to the club have made him a popular figure among Ipswich Town fans. His continued involvement with the team is a testament to his dedication to supporting his local club and helping them achieve success.

Sources:

• Ipswich Star: Ed Sheeran extends Ipswich Town FC shirt sponsorship deal
• East Anglian Daily Times: Ed Sheeran extends shirt sponsorship deal with Ipswich Town FC
• BBC Sport: Ed Sheeran buys stake in Ipswich Town